Last updated: 14 August 2026

Cookies, in brief

The edge+ease website and digital services use cookies and similar technologies to make our Services work, keep them secure, remember choices, understand how our Services are used and, where permitted, measure and improve our marketing.

Some technologies are necessary to provide the website or service you request. Others are optional or may only be used where the conditions of a legal exception are met.

Where consent is required, we do not activate the relevant non-essential advertising, tracking or other technologies until you choose to allow them.

You can manage your choices through our cookie settings at any time.

This Cookie Policy explains:

• what cookies and similar technologies are;
• why we use them;
• when consent is required;
• when a legal exception may apply;
• how third-party technologies may be used; and
• how you can manage or change your choices.

This Policy should be read alongside our Privacy Policy and Terms & Conditions.

1. Who we are

This Cookie Policy applies to:
Superdivergent Ltd
trading as edge+ease
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
Company number: 16509373
Email: support@theedgeandease.com

Superdivergent Ltd is responsible for the use of cookies and similar technologies on the edge+ease Services where we determine their purpose and use.

2. What this Policy covers

This Policy applies to cookies and similar technologies used in connection with:

• the edge+ease website;
• our online shop;
• customer accounts;
• subscription-management features;
• the edge+ease app or other digital features, when available; and
• related online services operated by or on behalf of edge+ease.

Some third-party services linked from edge+ease may operate independently and have their own cookie or privacy policies.

3. What are cookies and similar technologies?

Cookies are small pieces of information stored on your browser or device when you visit a website.

The rules also apply more widely to other technologies that store information on, or access information from, your device.
These may include:

• cookies;
• local storage;
• session storage;
• SDKs;
• pixels;
• tags;
• scripts;
• device identifiers;
• authentication tokens;
• link or referral tracking;
• navigational tracking; and
• other similar technologies.

We refer to these collectively in this Policy as cookies and similar technologies.
They may be used through websites, mobile apps and other connected digital services.

Where information collected through these technologies is personal data, our Privacy Policy also applies.

4. Why we use cookies and similar technologies

Depending on the technology, we may use them to:

• operate the edge+ease website and online shop;
• keep the website and customer accounts secure;
• maintain shopping baskets;
• operate checkout;
• process purchases and subscriptions;
• authenticate users;
• remember privacy choices;
• remember appropriate preferences or settings;
• prevent fraud and misuse;
• maintain website performance and reliability;
• identify technical errors;
• understand how our Services are used;
• improve our website and digital Services;
• understand how customers reach edge+ease;
• measure marketing performance; and
• measure or support advertising where you have given any consent required by law.

Not every category or technology described in this Policy will necessarily be used at all times.
The technologies actually in use may change as our website, Shopify configuration, apps and service providers change.

Our cookie settings or preference centre should provide the most current information about the cookies and similar technologies currently being used.

5. Types of cookies and similar technologies

Strictly necessary
These technologies are necessary to provide a service or functionality that you have requested or to operate the Services securely.
They may be used for:

• website and account security;
• fraud prevention;
• shopping baskets;
• checkout;
• payment processing;
• account login and authentication;
• subscription management;
• network and load management;
• maintaining a user session;
• remembering privacy or cookie choices; and
• other essential website functionality.

Where a legal exception applies because the technology is strictly necessary to provide the service you requested, we do not need to ask for consent.
If you block these technologies through your browser, some parts of edge+ease may not work correctly.

Functionality and preferences
These technologies help provide or remember optional functionality and preferences.
For example, they may remember:

• display preferences;
• user settings;
• language or interface choices; or
• other optional features.

Depending on how the technology is used, we may ask for your consent.
In limited circumstances, UK law may allow certain technologies to be used without consent where their purpose is to adapt the appearance or functionality of a service to your preferences and all conditions of the relevant legal exception are met.
Where we rely on such an exception, we will provide the information and ability to object required by law.

Analytics and performance
Analytics technologies help us understand how our Services are used and how we can improve them.
They may help us understand:

• which pages are visited;
• how visitors move through the website;
• how features are used;
• whether errors occur;
• website performance;
• general visitor numbers; and
• how we can improve the customer experience.

Some analytics technologies require your consent.
UK law may also permit limited analytics without prior consent where the technology is used solely for qualifying statistical purposes to understand and improve our own website or service and all conditions of the relevant legal exception are met.
Where we rely on that exception:

• the information must only be used for the permitted statistical purpose;
• any individual-level information will be handled in accordance with applicable law;
• we will provide clear information about the use; and
• we will provide a simple and free way for you to object.

If analytics information is also used for advertising, profiling, cross-service tracking or another purpose outside the exception, we will obtain consent where required.

Advertising and attribution
We may use advertising or attribution technologies to help us:

• understand whether an advertisement led to a visit or purchase;
• measure campaign performance;
• understand marketing effectiveness;
• attribute purchases or visits to advertising activity;
• limit unnecessary advertising; and
• create or measure permitted advertising audiences.

These technologies may be operated by third-party advertising platforms.
Where consent is required, advertising and tracking technologies will not be activated until you choose to allow them.

We do not treat:

• visiting the website;
• continuing to browse;
• accepting this Cookie Policy; or
• accepting our Terms & Conditions

as consent to advertising cookies or similar technologies.

We also do not use health, wellbeing, questionnaire, journal or wearable information to create third-party advertising audiences.

6. When we need your consent

Where no legal exception applies, we will obtain your consent before storing information on, or accessing information from, your device.
Consent must be a genuine choice.
Where consent is required:

• we will provide information about the relevant purpose;
• optional technologies will not be activated before consent;
• consent will require an affirmative action from you; and
• you will be able to withdraw or change your choice.

Simply continuing to use the website does not amount to consent to non-essential technologies.

7. When consent may not be required

Not every cookie or similar technology requires consent.
Depending on its purpose and configuration, UK law provides exceptions that may permit certain technologies to be used without prior consent.
These may include technologies used:

• to transmit communications;
• where strictly necessary to provide a service you request;
• solely for qualifying statistical purposes to understand and improve our Service;
• to adapt the appearance or functionality of a Service to your preferences where the relevant conditions are met; or
• in other circumstances expressly permitted by applicable law.

We only rely on an exception where we reasonably consider that its legal conditions are met.
Where an exception requires us to provide a simple and free way for you to object, we will make such a mechanism available.
If the purpose of a technology changes or expands beyond the relevant exception, we will reassess the position and obtain consent where required.

8. Shopify and e-commerce technologies

Our online shop is operated using Shopify.
Shopify and services integrated with it may use cookies and similar technologies to support functions such as:

• operating our storefront;
• maintaining your shopping basket;
• maintaining sessions;
• securing checkout;
• processing transactions;
• detecting fraud;
• remembering privacy choices;
• account functionality; and
• other e-commerce functions.

Some of these technologies may be strictly necessary for the service you request.
Other Shopify or Shopify-connected technologies may support:

• analytics;
• personalisation;
• attribution; or
• advertising.

Where those technologies require consent, they will be subject to your cookie choices.
The installation of a Shopify app does not automatically mean that every technology used by that app is treated as necessary. We assess the relevant purpose and legal basis.

9. First-party and third-party technologies

Some technologies are placed or controlled directly by edge+ease or on our behalf. These are commonly described as first-party technologies.
Others may be provided by third parties integrated into our Services.
Depending on our current technology stack, these may include providers involved in:

• Shopify and e-commerce;
• payment processing;
• subscription management;
• analytics;
• website diagnostics;
• advertising;
• customer support;
• reviews;
• communications; and
• other approved digital services.

Where third parties process personal data on our behalf, appropriate data-protection arrangements apply.
Some third parties may independently determine how they use information they receive. Where this is the case, their own privacy information may also apply.

We aim to configure third-party technologies consistently with the choices you make through our cookie settings.

10. Current cookies and technologies

Because website technologies can change over time, our cookie settings or preference centre should provide the most current information about the technologies actually being used.
Where applicable, this may include:

• the cookie or technology name;
• its provider;
• its category;
• its purpose; and
• how long it remains on your device.

This helps us keep the detailed technical list current even when individual providers, Shopify apps or cookie names change.
We regularly review our website and technology providers so that our disclosures and consent controls remain consistent with the technologies we actually use.

11. Your cookie choices

When you first visit edge+ease, you may be shown a cookie banner or privacy preference tool.
Depending on the technologies in use, you may be given options such as:

• Accept all — Allows optional technologies covered by the consent request.
• Reject non-essential — Rejects technologies that require consent, while allowing technologies that can lawfully operate without consent.
• Manage choices — Allows you to review or manage available choices by category.

Where we rely on a statutory exception that requires a simple means of objecting rather than consent, the relevant objection control will also be made available.
Rejecting optional technologies should not prevent technologies that are necessary for the website, checkout or other service you request from operating.

12. Changing or withdrawing your choices

You can change your choices at any time.
Use the Cookie Settings, Privacy Choices or equivalent link on our website to review or update your preferences.

Where processing is based on consent, withdrawing consent will prevent the relevant technologies from being used going forward once your updated preference is applied.
Withdrawal does not affect the lawfulness of processing that took place while your consent was valid.

Where a technology is being used under an applicable exception rather than consent, you may be able to object through the same preference tool where the law requires an objection mechanism.
We aim to make changing your choices straightforward.

13. Browser and device controls

Your browser or device may also allow you to:

• view stored cookies;
• delete cookies;
• block particular cookies;
• block third-party cookies; or
• block all cookies.

These controls operate separately from our own cookie settings.
If you block technologies that are necessary for the Services to function, parts of edge+ease may stop working correctly.
This may affect functions such as:

• checkout;
• shopping baskets;
• accounts;
• login; or
• subscription management.

14. How long cookies last

Some cookies are session cookies and expire when you close your browser.
Others are persistent cookies and remain on your device for a defined period or until they are deleted.
The duration depends on factors including:

• the purpose of the technology;
• the provider;
• whether it is necessary or optional; and
• the appropriate period for that particular purpose.

Where applicable, our live cookie settings or preference centre will provide more detailed information about the duration of individual technologies.
We periodically review retention periods and aim not to retain information for longer than is reasonably necessary for its intended purpose.

15. Mobile apps and digital features

If edge+ease provides an app or other digital functionality, technologies similar to website cookies may also be used within those Services.
These may include:

• SDKs;
• local storage;
• device identifiers;
• authentication tokens;
• diagnostic technologies;
• app analytics; and
• similar technologies.

The same principles apply.
Where a technology is covered by an applicable legal exception, consent may not be required.
Where consent is required, we will request it before activating the relevant optional technology.

16. Health and wellbeing information

edge+ease takes additional care where our Services involve health or wellbeing information.
Consent to analytics, advertising or other cookies does not by itself give edge+ease permission to use health or other special category information for those purposes.
Where health information requires explicit consent under data-protection law, that consent will be requested separately.

We do not use:

• health information;
• wellbeing information;
• questionnaire responses;
• journal information; or
• wearable information

to create third-party advertising audiences.
More information is available in our Privacy Policy and, where relevant, our AI & Data Transparency Policy.

17. Changes to the technologies we use

Our website and technology providers may change as we:

• improve edge+ease;
• add or remove Shopify apps;
• change service providers;
• introduce new features;
• change analytics tools;
• change marketing tools; or
• update our website or digital Services.

When this happens, we consider whether the change affects:

• the information we provide to you;
• the choices you have already made;
• any consent previously given; or
• our ability to rely on a legal exception.

Where a materially different use requires consent, we will request fresh consent before using the technology for that new purpose where required.

18. Changes to this Cookie Policy

We may update this Cookie Policy to reflect:

• changes to our website or app;
• changes to our technology;
• changes to suppliers;
• changes to our business;
• legal or regulatory developments; or
• changes to how cookies and similar technologies are used.

The latest version will show the date it was last updated.
Where a change materially affects optional technologies or the purposes for which they are used, we will update our notices and obtain fresh consent where required.

19. Contact us

If you have questions about this Cookie Policy, the technologies we use or your privacy choices, contact:
Superdivergent Ltd
trading as edge+ease
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
Company number: 16509373
Email: support@theedgeandease.com