Last updated: 14 August 2026

AI, in brief

edge+ease may use artificial intelligence and automated technologies to support selected digital features, including summaries, pattern recognition, personalisation and wellbeing insights.

Our aim is to use these technologies to support the edge+ease experience, not replace professional judgment or make medical decisions.

AI-supported outputs may sometimes be incomplete, inaccurate or unsuitable for an individual situation.

They are not medical diagnosis or treatment.

We do not currently use AI to make solely automated decisions that produce legal or similarly significant effects on you.

We do not permit identifiable health, wellbeing, questionnaire, journal or wearable data to be used to train unrelated general-purpose third-party AI models.

This Policy explains how we approach AI, the safeguards we apply and the choices available to you.

It should be read alongside our Privacy Policy, Terms & Conditions and other relevant privacy or security information.

1. Who we are

The edge+ease Services are operated by:
Superdivergent Ltd
trading as edge+ease
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
Company number: 16509373
Email: support@theedgeandease.com

For direct-to-consumer processing through the edge+ease Services, Superdivergent Ltd generally acts as the data controller.

2. What this Policy covers

This Policy applies to artificial intelligence, machine-learning and automated technologies used in connection with:

• the edge+ease website;
• customer accounts;
• the edge+ease app or digital features, when available;
• questionnaires and check-ins;
• self-tracking and journal features;
• wearable or connected-service integrations;
• personalised wellbeing information;
• summaries and pattern recognition;
• customer-support features where AI is used; and
• related operational, safety, security or quality-assurance activities.

Not every edge+ease feature uses AI.
Where AI is used in a customer-facing feature, we aim to make that clear in the relevant interface or supporting information.

3. What we mean by AI and automated processing

For this Policy:

AI includes computational systems that can generate or assist with outputs such as:

• summaries;
• predictions;
• classifications;
• patterns;
• correlations;
• recommendations;
• personalisation;
• rankings; or
• other generated outputs.

Automated processing means processing carried out using technology with limited or no direct human involvement in the individual processing step.

An AI-supported output can itself constitute personal data where it relates to an identifiable individual.

4. How edge+ease may use AI

Depending on the features available, edge+ease may use AI or automated technologies to support:

• questionnaires and scoring;
• check-ins and self-tracking;
• personalised wellbeing information;
• summaries;
• pattern recognition;
• correlations across information you provide;
• analysis of optional wearable or connected data;
• recommendations or prompts;
• user-experience improvements;
• customer-support assistance;
• fraud and security monitoring;
• service quality;
• technical troubleshooting; and
• safety and performance monitoring.

The precise data and purpose depend on the feature you choose to use.
We do not use AI merely because data is available. The information used should be relevant and proportionate to the purpose of the feature.

5. What AI at edge+ease is not intended to do

edge+ease consumer AI-supported features are designed for informational and wellbeing support.
They are not intended to:

• diagnose a medical or psychological condition;
• provide medical treatment;
• prescribe or change medication;
• replace a doctor or other appropriately qualified professional;
• provide emergency medical support; or
• make legally significant eligibility decisions about you.

You should use your own judgment when considering an AI-supported output.
Where a health decision requires professional advice, seek advice from an appropriately qualified healthcare professional.

6. Information that may be used

Depending on the feature, AI-supported processing may involve information such as:

• questionnaire answers;
• check-in responses;
• wellbeing or self-report information;
• journal or note content you choose to provide;
• account information needed to operate the feature;
• interaction and usage information;
• optional wearable or connected-service information;
• technical information required to operate or secure the feature; and
• scores, summaries, patterns, trends or other information generated through the Services.

We aim to use only the information reasonably necessary for the relevant purpose.
We do not intentionally require you to provide:

• full medical records;
• bank login credentials;
• unrelated sensitive information; or
• information that is unnecessary for the relevant feature.

7. Health and other sensitive information

Some information used by an AI-supported edge+ease feature may reveal information about your physical or mental health.
Health data is special category personal data under UK data-protection law and receives additional protection.

Where required, we will rely on:

• an appropriate lawful basis for the processing; and
• a separate condition for processing special category information.

Where we rely on explicit consent, that consent will be requested separately from this Policy.
You may withdraw consent where consent is the basis we rely on.

If an optional AI-supported feature requires that information to operate, withdrawing consent may mean we can no longer provide that particular feature.
It will not prevent you from buying edge+ease products.

Our commitments
We do not:

• sell your health, wellbeing, questionnaire, journal or wearable data;
• provide that information to advertising partners to create their own advertising audiences;
• use it to determine eligibility for employment, insurance or credit;
• use it to make another legally significant eligibility decision; or
• permit identifiable health information to be used to train unrelated general-purpose third-party AI models.

8. Lawful and proportionate use

We use personal data in AI-supported processing only where we have a lawful reason to do so.
Depending on the feature and purpose, this may include:

• contract, where processing is necessary to provide a feature or Service you request;
• consent, where you choose to participate in an optional feature;
• legitimate interests, for appropriate activities such as security, limited quality assurance and service reliability; or
• legal obligation, where processing is required by law.

Where special category information is involved, an appropriate additional condition must also apply.
Our Privacy Policy provides more information about these lawful bases.

9. Transparency

We aim to explain AI-supported features in clear language.
Depending on the feature, this may include explaining:

• that AI or automation is involved;
• what it is being used for;
• the type of information being used;
• what the output is intended to do;
• important limitations of the output;
• whether meaningful human involvement is present;
• how you can obtain support; and
• how you can exercise applicable privacy rights.

We do not expect users to understand the technical architecture of an AI system in order to understand what a feature does with their information.

10. Automated decision-making

We do not currently use AI to make solely automated decisions that produce legal or similarly significant effects on you.

Examples of the type of decision we do not intend consumer edge+ease AI to make include automatically determining:

• employment eligibility;
• insurance eligibility;
• access to credit;
• access to essential services; or
• another similarly significant legal or economic opportunity.

If this position changes, we will assess the legal requirements before introducing the processing.
Where required, this may include:

• updating our privacy information;
• completing or updating a Data Protection Impact Assessment;
• providing meaningful information about the processing;
• providing appropriate safeguards;
• providing a route for human intervention or review; and
• providing ways to challenge an automated decision.

11. Human oversight

AI-supported features do not mean that every individual output is manually reviewed by a person.
Our approach to human oversight may instead include:

• human decisions about how AI systems may be used;
• testing systems before or during deployment;
• reviewing samples of outputs;
• monitoring performance;
• investigating reported problems;
• restricting or disabling inappropriate use cases;
• changing prompts, rules, models or safeguards where necessary; and
• providing human support where appropriate.

Where meaningful human review is legally required for a particular decision, we will put an appropriate process in place.

12. Accuracy and limitations

AI systems operate using information, patterns, models and rules.
They are not infallible.

An AI-supported output may:

• contain an error;
• be incomplete;
• reflect incomplete or inaccurate input information;
• fail to reflect your full circumstances;
• identify a correlation that is not meaningful for you; or
• produce an output that is inappropriate in an individual context.

We therefore do not guarantee that every AI-supported output will be:

• accurate;
• complete;
• suitable;
• clinically relevant; or
• appropriate for a particular purpose.

If something appears wrong, you can contact us.

13. Your responsibility for information you provide

The usefulness of certain personalised or AI-supported features may depend on the information available to them.
You are responsible for taking reasonable care when entering information into the Services.

Incomplete, inaccurate or outdated information may contribute to an inaccurate or less useful output.
You should not deliberately provide another person's sensitive personal information unless you are authorised to do so and the relevant feature is intended to receive it.

14. Fairness, bias and quality

AI systems may perform differently across users or circumstances.
We take reasonable steps appropriate to the feature and level of risk to identify and reduce inappropriate:

• bias;
• unfairness;
• degraded performance;
• systematic errors; and
• misleading outputs.

Measures may include:

• testing different user scenarios;
• reviewing outputs;
• monitoring reported problems;
• checking for unintended patterns;
• reviewing data and system limitations;
• restricting inappropriate use cases;
• updating prompts, logic, models or controls; and
• withdrawing a feature where we do not consider its performance appropriate.

No AI system can be guaranteed to eliminate every error or bias.

15. Third-party AI providers

We may use third-party technology or AI providers where reasonably necessary to provide approved edge+ease features.
Before using a provider for processing involving personal data, we take reasonable steps appropriate to the risk to consider matters such as:

• security;
• privacy controls;
• contractual protections;
• where information is processed;
• retention;
• provider access;
• whether information is used for the provider's own purposes; and
• whether the provider is appropriate for the intended use.

Where a provider processes personal data on our behalf, we require appropriate contractual and data-protection safeguards.
We do not authorise third-party AI providers to use identifiable edge+ease customer data for unrelated purposes or to train unrelated general-purpose models where doing so would be inconsistent with our Privacy Policy or applicable law.

Where international transfers occur, the safeguards described in our Privacy Policy apply.

16. Security

AI-supported processing is subject to appropriate technical and organisational safeguards.
Depending on the system and risk, these may include:

• access controls;
• encryption;
• secure hosting;
• logging and monitoring;
• data minimisation;
• restricted internal access;
• supplier due diligence;
• incident-response procedures; and
• retention and deletion controls.

No system can be guaranteed to be completely secure.

17. Using customer data to improve edge+ease

We may use appropriately permitted information to maintain, secure, test and improve edge+ease features where we have a lawful basis to do so.
We do not assume that information collected for one purpose can automatically be reused for any unrelated AI purpose.

Where a proposed new use is materially different, particularly where health or other sensitive information is involved, we will assess:

• the purpose;
• lawful basis;
• special category condition;
• necessity and proportionality;
• privacy impact;
• supplier arrangements; and
• whether additional transparency or consent is required.

Where practical and appropriate, we may use anonymised, aggregated, minimised or synthetic information instead of identifiable customer information.

18. Your rights and choices

Depending on the circumstances, you may have rights relating to personal data used in AI-supported features.
These may include the right to:

• understand how your information is being used;
• access your personal data;
• correct inaccurate personal data;
• request deletion where applicable;
• request restriction in certain circumstances;
• object to certain processing;
• withdraw consent where consent is relied upon; and
• exercise applicable rights in relation to automated decision-making.

To exercise a privacy right, contact:
support@theedgeandease.com

More information is available in our Privacy Policy.

19. Questions, concerns and human assistance

If you:

• do not understand an AI-supported output;
• believe an output is materially inaccurate;
• have a concern about how AI is being used;
• want more information about relevant processing;
• wish to exercise an applicable privacy right; or
• need appropriate human assistance,

contact:
support@theedgeandease.com

A request for human assistance does not mean that every AI-generated output is subject to a formal human appeals process. The response available will depend on the nature of the feature and our legal obligations.

20. Monitoring and changes

We keep AI-supported features under review as appropriate to their nature and risk.
This may include:

• customer feedback;
• performance monitoring;
• quality reviews;
• security reviews;
• privacy reviews;
• supplier reviews;
• changes in applicable law or regulatory guidance; and
• reconsideration of whether a feature should continue to be offered.

We may change, restrict, suspend or withdraw an AI-supported feature where reasonably necessary for:

• safety;
• security;
• performance;
• compliance;
• product development; or
• another legitimate operational reason.

Where a material change affects how personal data is used, we will update relevant privacy information and obtain additional consent where required.

21. Changes to this Policy

We may update this Policy to reflect changes to:

• our Services;
• technology;
• AI providers;
• data practices;
• safeguards; or
• applicable legal and regulatory requirements.

The latest version will show the date it was last updated.
Where a material change affects users, we will provide appropriate notice where required.

22. Contact us

For questions about this Policy or edge+ease's use of AI, contact:
Superdivergent Ltd
trading as edge+ease
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
Company number: 16509373
Email: support@theedgeandease.com